Lords Universal College

EVENT MANAGEMENT INDUSTRY IN INDIA Growth: The past decade of the Indian economy has witnessed an alarming growth in the size of Event Management Industry. It has grown by leaps and bounds in the recent past and most of the experts in the industry strongly believe that this is just the beginning of a new era.

According to the survey done by some leading Research agencies, the organized Event Industry in India is poised to grow by at least by 25% annually and is estimated to reach INR 5500 crores by 2014-15. Components: With every day passing by, the functioning of Event Industry is getting more & more professional and organized.

This industry caters to events in four broad categories: Leisure, Cultural, Personal and Organisational. Rising household as well as company incomes, growing number of corporate awards and conferences, television and sports events, reality shows and so on are helping this sector grow.

With rising incomes, people are also spending more on weddings, parties and other personal functions. Scope: The scope of Events has been widening day by day and the Events & Entertainment Industry today encompasses events like Fashion & Celebrity shows, Film awards, Celebrity promotions, Road shows, Musical concerts, Bollywood-shows, T.V.

Reality shows Company conferences, Banqueting facilities, Tourist attractions, Sports, Culture, Corporate seminars, Workshops, Exhibitions, Wedding celebrations, Birthday parties, Theme parties & Product launch. The continuous rise in the number and the scale of all such events has emerged as the main growth drivers in the sector.

Marketing Re-defined: Events are playing an increasingly important role in the Marketing and Communications mix for all companies. Today, Event Management has become an integral part of any Marketing plan. A large number of companies have already recognized the benefits of Direct Marketing through events.

Events are considered as a means to Launch, Advertise or Build a brand.