Bachelor of Business Administration

BUSINESS STUDIES PRINCIPLES AND FUNCTIONS OF MANAGEMENT Nature and Significance of Management- Management; concept, objective and important. Nature of Management; management as Science, Art and Profession. Level of Management; top, middle supervisory (First Level). Management Functions- planning, organizing, staffing, directing and controlling. Coordinating; nature and importance. Principles of Management- Principles of Management- Meaning, nature and significance. Fayol’s principles of management. Taylor’s Scientific Management – Principles and Techniques. Business Environment- Business Environment – meaning and importance. Dimensions of Business Environment – Economic, Social, Technological, Political, and Legal. Economic Environment in India; Impact of Government policy changes on business and industry, with special reference to the adoption of the policies of liberalization privatization, and globalization. Planning- Meaning, features, importance, limitations and its process. Types of Plans – Objectives, Strategy, Policy, Procedure, Method, Rule, Budget, Programme. Organizing- Meaning and importance, Steps in the process of organizing, Structure of organization – functional, and divisional, Formal and informal organization, Delegation: meaning elements and importance, Decentralization: meaning and importance, Difference between delegation and decentralization. Staffing- Meaning, need, and importance of staffing, staffing as a part of Human Resources Management, Steps in the staffing process, Recruitment – meaning and sources, Selection – meaning and process, Training and Development – meaning, need, methods – on the job and off the job methods of training. Directing- Meaning, importance, and principles, elements of Direction. Supervision – meaning and importance. Motivation – meaning and importance, Maslow’s hierarchy of needs; Financial and non-financial incentives. Leadership – meaning, importance; qualities of a good leader. Communication – meaning and importance, formal and informal communication; barriers to effective communication. Controlling- Meaning and importance, Relationship between planning and controlling, Steps in the process of control, Techniques of controlling. BUSINESS FINANCE AND MARKETING Business Finance- meaning, role, objectives of financial management, financial planning – meaning and importance, capital Structure – meaning and factors, fixed and Working Capital – meaning and factors affecting their requirements. finance Market- Concept of Financial Market: Money Market – nature instruments, capital market: nature and types – primary and secondary market, the distinction between capital market and money market, stock Exchange – meaning, functions, NSEI, OCTEI, Trading Procedure, Securities and Exchange Board of India (SEBI) – Objectives, Functions. Marketing- meaning, functions, role, the distinction between marketing and selling, marketing mix – concept and elements, product – nature, classification, branding, labeling, and packaging, physical distribution: meaning, role; Channels of distribution, – meaning, types, factors, determining the choice of channels, Promotion – meaning and role, promotion mix, Role of Advertising and personal selling; objections to Advertising, Price: factors influencing pricing. Consumer Protection- Importance of consumer protection, Consumer rights, Consumer responsibilities, Ways and means of consumer protection – Consumer awareness and legal redressal with special reference to the Consumer Protection Act. Role of consumer organizations and NGOs. Entrepreneurship Development- Concept, Functions, and Need, entrepreneurship Characteristics and Competencies, process of Entrepreneurship Development, entrepreneurial Values, Attitudes, and Motivation – Meaning and Concept. METHEMATICS OR APPLIED MATHEMATICS Algebra- Matrices and types of Matrices, Equality of Matrices, transpose of a Matrix, Symmetric and Skew Symmetric Matrix, Algebra of Matrices, Determinants, Inverse of a Matrix, solving of simultaneous equations using Matrix, Method. Calculus- Higher order derivatives, Tangents and Normal, Increasing and Decreasing Functions. Maxima and Minima. Integration and its Application- Indefinite integrals of simple functions, Evaluation of indefinite integrals, Definite Integrals, Application of Integration as area under the Curve. Differential Equation- Order and degree of differential equations, formulating and solving of differential equations with variable separable. Probability Distribution- Random variables and its probability distribution, expected value of a random variable, variance and Standard Deviation of a random Variable, Binomial Distribution. Linear Programming- Mathematical formulation of Linear Programming Problem, Graphical method of solution for problems in two variables, Feasible and infeasible regions, Optimal feasible solution. MATHEMATICS Relations and Functions- Relations and Functions: Types of relations, Reflexive, symmetric, transitive and equivalence relations. One-to-one and onto functions, composite functions, the inverse of a function, and Binary operations. Inverse Trigonometric Functions: Definition, range, domain, principal value branches. Graphs of inverse trigonometric functions. Elementary properties of inverse trigonometric functions. Algebra- Matrices and Determinates Calculus- Continuity and Differentiability, Applications and Derivations, Integrals, Applications of the Integrals and Differential Equation. vectors and three-dimensional geometry- Vectors: Vectors and scalars, magnitude and direction of a vector. Direction cosines/ratios of vectors. Types of vectors(equal, unit, zero, parallel and collinear vectors), position vector of a point, negative of a vector, components of a vector, the addition of vectors, multiplication of a vector by a scalar, position vector of a point dividing a line segment in a given ratio. Scalar(dot) product of vectors, projection of a vector on a line. Vector(cross) product of vectors, scalar triple product. Three-dimensional Geometry: Direction cosines/ratios of a line joining two points. Cartesian and vector equation of a line, co-planar and skew lines, the shortest distance between two lines. Cartesian and vector equation of a plane. The angle between (I)two lines,(ii)two planes,(iii) a line and a plane. Distance of a point from a plane. Linear Programming- Introduction, related terminology such as constraints, objective function, optimization, different types of linear programming (L.P.) problems, mathematical formulation of L.P. problems, graphical method of solution for problems in two variables, feasible and infeasible regions, feasible and infeasible solutions, optimal feasible solutions (up to three non-trivial constraints). Probability- Multiplications theorem on probability. Conditional probability, independent events, total probability, Baye’s theorem. Random variable and its probability distribution, mean and variance of haphazard variable. Repeated independent (Bernoulli) trials and Binomial distribution. APPLIED MATHEMATICS Numbers, Quantification and Numerical Applications 1. Modulo Arithmetic 1. Define modulus of an integer 2. Apply arithmetic operations using modular arithmetic rules 2. Congruence Modulo 1. Define congruence modulo 2. Apply the definition in various problems 3. Allegation and Mixture 1. Understand the rule of allegation to produce a mixture at a given price 2. Determine the mean price of a mixture 3. Apply rule of allegation 4. Numerical Problems 1. Solve real life problems mathematically 5. Boats and Streams 1. Distinguish between upstream and downstream 2. Express the problem in the form of an equation 6. Pipes and Cisterns 1. Determine the time taken by two or more pipes to fill 7. Races and Games 1. Compare the performance of two players w.r.t. time, 2. distance taken/distance covered/ Work done from the given data 8. Partnership 1. Differentiate between active partner and sleeping partner 2. Determine the gain or loss to be divided among the partners in the ratio of their investment with due consideration of the time volume/surface area for solid formed using two or more shapes. 9. Numerical Inequalities 1. Describe the basic concepts of numerical inequalities 2. Understand and write numerical inequalities. Algebra 1. Matrices and types of matrices 1. Define matrix 2. Identify different kinds of matrices 2. Equality of matrices, Transpose of a matrix, Symmetric and Skew symmetric matrix 1. Determine equality of two matrices 2. Write transpose of given matrix 3. Define symmetric and skew symmetric matrix Calculus 1. Higher Order Derivatives 1. Determine second and higher-order derivatives 2. Understand the differentiation of parametric functions and implicit functions Identify dependent and independent variables 2. Marginal Cost and Marginal Revenue using derivatives 1. Define marginal cost and marginal revenue 2. Find marginal cost and marginal revenue 3. Maxima and Minima 1. Determine critical points of the function 2. Find the point(s) of local maxima and local minima and corresponding local maximum and local minimum values 3. Find the absolute maximum and absolute minimum value of a function. Probability and Distribution 1. Probability Distribution 1. Understand the concept of Random Variables and its Probability Distributions 2. Find probability distribution of discrete random variable 2. Mathematical Expectation 1. Apply arithmetic mean of frequency distribution to find the expected value of a random variable 3. Variance 1. Calculate the Variance and S.D. of a random variable INDEX NUMBERS AND TIME-BASED DATA 1. Index Numbers 1. Define Index numbers as a special type of average 2. Construction of index numbers 2. Construct different type of index numbers 3. Test of Adequacy of Index Numbers 1. Apply the time reversal test INDEX NUMBERS AND TIME-BASED DATA 1. Population and Sample 1. Define Population and Sample 2. Differentiate between population and sample 3. Define a representative sample from a population 2. Parameter and Statistics and Statistical Interferences 1. Define the Parameter with reference to the Population 2. Define Statistics with reference to Sample 3. Explain the relation between parameter and Statistic 4. Explain the limitation of Statistic to generalize the estimation for population 5. Interpret the concept of Statistical Significance and statistical Inferences 6. State Central Limit Theorem 7. Explain the relation between population -Sampling Distribution-Sample. INDEX NUMBERS AND TIME-BASED DATA 1. Time Series 1. Identify time series as chronological data 2. Components of Time Series 2. Distinguish between different components of time series 3. Time Series analysis for univariate data 1. Solve practical problems based on statistical data and Interpret FINANCIAL MATHEMATICS 1. Perpetuity, Sinking Funds 1. Explain the concept of perpetuity and sinking fund 2. Calculate perpetuity 3. Differentiate between sinking fund and saving account 2. Valuation of Bonds 1. Define the concept of valuation of bond and related terms 2. Calculate value of bond using present value approach 3. Calculation of EMI 1. Explain the concept of EMI 2. Calculate EMI using various methods 4. Linear method of Depreciation 1. Define the concept of linear method of Depreciation 2. Interpret cost, residual value and useful life of an asset from the given information 3. Calculate depreciation LINEAR PROGRAMMING 1. Introduction and related terminology 1. Familiarize with terms related to Linear Programming Problem 2. Mathematical formulation of Linear Programming Problem 1. Formulate Linear Programming Problem 3. Different types of Linear Programming Problems 1. Identify and formulate different types of LPP 4. Graphical Method of Solution for problems in two Variables 1. Draw the Graph for a system of linear inequalities involving two variables and to find its solution graphically. EXAM PATTERN PARTICULAR DETAILS Exam Mode Online (Computer Based Test) Exam Duration 3hrs Number of sections 4 Sections (IA,IB, II, III) Number of Question Section IA & IB- 40 (out of 50 questions to be attempted) Section II – 40 (out of 50 questions to be attempted) Section III – 50 (out of 60 questions to be attempted) Total Marks of CUET exam 800 marks Marking Scheme There is a penalty of 1 marks of every incorrect answer Maximum number of Tests 10 Tests Modes of Questions Multiple Choice Questions Medium of Exam 13 languages ( Tamil, Telugu, Kannada, Malayalam, Marathi, Gujarati, Odiya, Bengali, Assamese, Punjabi, English, Hindi and Urdu) Syllabus Section IA and IB- Language to be tested through Reading Comprehension (based on different types of passages–Factual, Literary and Narrative [Literary Aptitude & Vocabulary] Section II- As per NCERT model syllabus as applicable to Class XII only Section III- General Knowledge, Current Affairs, General Mental Ability, Numerical Ability, Quantitative Reasoning (Simple application of basic mathematical concepts arithmetic/algebra geometry/mensuration/stat taught till Grade 8), Logical and Analytical Reasoning